The Story
What is it?​
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GUD is a refreshing recovery drink. It has 20g of protein and the optimal amount of electrolytes to support your body after your sweatiest workouts.
It’s designed to taste great, so you can keep that post-workout glow going long after you’re finished.
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Its Origins​
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GUD was created by our founder, Enzo Garofalo, after he had spent almost a decade being a competitive triathlete. He was tired of finishing his workouts with protein shakes: the chalky taste, heavy feel, the mess, and the smell of old shakers.
He wanted something refreshing like a sports drink with the nutrition of a protein shake to make his recovery feel as good as his workout.​
Our Promise
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He created GUD with the promise to make enjoyable nutrition using delicious and nutritious ingredients, and improving on every experience
to get you closer to feeling
better than new.
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And there's more...